Froogle it! In 24 hours your books, giftware, kitchenwares, plants & toys included?

Froogle it! In 24 hours your books, giftware, kitchenwares, plants & toys included?

As A Innovage representative, the first question you need to ask yourself is: "Where do customers shop?"

• Customers shop at a place that s familiar
• Customers shop at a place that s convenient
• Customers shop at a place they trust
• Customers shop at a place with good prices
• Customers shop at a place that s well promoted

So what does a consumer's shopping preferences have to do with Froogle, the comparison shopping engine? Well simply put; many people are familiar with Google's Foogle and they trust Google because they've been there before, it's well promoted, and as always it is convenient. While Google's Froogle does not sell or price products or services themself, they do allow shoppers to search for good prices.

As comparison shopping engines go, Froogle is hitting a home run for entrepreneurs. We all want our products in front of targeted customers and that's just what Froogle does. Foogle has hit a homerun for merchants and at the same time, they've hit the consumer's nail right on its head.

Perhaps is one of those unusual exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're looking to marketing something, lunch is on them. It's on the house!

Let's start with a few facts about Froogle and then the 'feed' steps for listing your products or services in Froogle.

Froogle, the Comparison Shopping Engine

Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Books, giftware, kitchenwares, plants & toys. How can these be ranked in Froogle.

What follows are some helpful instructions toward getting your books, giftware, kitchenwares, plants & toys ranked in Froogle using their data feed system:

1. Go to the Froogle Merchant Center and sign-in
   If you do not have an account, open one and enter the merchant area.
   
2. Set-up an FTP account
   Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
   
3. Adjust your feed's settings
   Your feed will have a filename and other parameters. You must set this up as well.
   
4. Upload your feed
   After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
   
5. Final content review
   We will review your feed to ensure that its content is consistent with our program policies.

Check back next week for the next in this series of pay per click and online marketing tips...


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Innovage | Froogle | Dan Hollings | educational toys | kitchenware | giftware
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