Innovage? What do people really think about it?

Innovage? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Innovage

Innovage is dedicated to using its unmatched resources to supply high quality merchandise to its customers at the lowest available prices. Through its strategic alliance with industry leader Three Sixty Sourcing Ltd., Innovage has the ability to purchase millions of pieces of merchandise from partners like Disney, Warner Brothers and Vivitar while carefully monitoring the manufacturing process to ensure product quality from start to finish. This combination of immense buying power, manufacturing control and international distribution allows Innovage to supply high quality items at unbeatable, direct-from-factory prices.

Do you assume potential customers already think this about Innovage?

That's perhaps the first challenge in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the books, giftware, kitchenwares, plants & toys you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any attempts to generate traffic, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

PPC Tips list continued from previous weeks:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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