Innovative Mompreneurs at Innovage?

Innovative Mompreneurs at Innovage?

Source: DSA.org

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the guys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has entered our vocabulary... Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds of moms running their own business from home. Their interviews revealed that these hard working women share certain secrets for online results. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Do you think Innovage is a ideal place for moms? Maybe you're hoping to attract moms running their own business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial team working toward your goals?

Whatever the case, it's an important niche and your search engine marketing strategies can target these moms. Moms are both a consumer and a business force to be respected and understood.

Think optimistically that your books, giftware, kitchenwares, plants & toys will be just the thing these mompreneurs are looking for? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

PPC Tips:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

How to Reach Out to Mompreneurs

Here's one way you can be very appealing in reaching out to moms running their own business from home:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.



For additional marketing help visit:
Internet Marketing Tips for Innovage

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Innovage | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | educational toys | kitchenware | giftware
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