Integris? OK, I'm stumped...

Integris? OK, I'm stumped...

Have you ever thought about the public's perception of what you do?

Integris

Integris is serious about nutrition... Their goal is to develop an ever-expanding line of products that will establish the company as the global leader in nutrition. Already they have gone 2,000 feet below the sea to retrieve the purest and most bioavailable trace minerals and traveled around the world to unlock the secrets of a true superfood that contains antioxidants 600 times more effective than Vitamin E. Integris will spare no expense in order to provide for you the best nutrition that science and nature has to offer. Integris is only interested in world class excellence.

Do you assume visitors arriving at your site have already heard this about Integris?

That's a 'guess-work' element in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the nutritional supplements you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any search engine advertising, think like a customer and look at your landing page.

Search engine marketing tips:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Integris | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords