How to get great traffic using "Pay per Click" search engines.

How to get great traffic using "Pay per Click" search engines.

Over the next few weeks, I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates blog, site or landing page visitors perfectly suited to your ad offer and visitors whose clicks don't cost you a fortune.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business suicide .

What follows here and continuing for the next few weeks are my 'insider secrets' for setting up and managing a pay per click campaign that won't keep you awake at nights with worry.

Pay per click tips for this week:

1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
3. Add plurals: 'protein bar' and 'protein bars'
4. Use abbreviations and acronyms
5. Use US and UK spellings
6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Keep in mind that if you run any PPC search engine ad campaign over a few weeks and you get zero or very low sales or sign-up results, the culprit is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC visitor traffic . The first thing I'd look at ( when faced with dismal results ) is your landing page. Your landing page needs to work like a high-performance race car. Dogs don't chase parked cars.

For additional help with your pay per click ad campaign check out the articles linked in my previous post.

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Best of Luck with Jafra Cosmetics !