A Jafra Cosmetics consultant tip sheet for PPC search engine campaigning.
Old man "Time" is rather unforgiving, and I bet he didn't mention to you that 192 days have passed since the beginning of our current year?
Without question, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your ideas about how to get visitors to your blog or site are just not keeping the beat?
| Do you sell cosmetics and fragrances? Retailers expect rapid growth in cosmetics and fragrances this year, up 33% (Source: Shop.org/Forrester 05/2005) |
With 173 days remaining in 2005, imagine how much different your business would be if you could get even a single "interested" visitor EVERY OTHER DAY to come to your site.
If you're asking "Wait a minute, just how can I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a well managed pay per click search engine campaign...
Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005) Every where you look you see stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.
| Online retail sales in the first quarter reached $19.2 billion, up 23.8% from Q1 a year ago. (Source: U.S. Department of Commerce 05/2005) |
But I'm A Jafra Cosmetics consultant, isn't it more challenging for people that do what I do?
Maybe you are thinking that "some things" sell online but not your skincare, cosmetics & fragrances. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.
Over the past two weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Without any further delay, I'll continue with my tips this week.
Tips for your PPC campaign:
- On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
- FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
- There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.
In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Jafra Cosmetics interesting or helpful.
To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.
Technorati:
Jafra Cosmetics | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics
| posted by Dan Hollings @ 3:49 PM |
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