Internet marketing tips for Jafra Cosmetics

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Tuesday, July 26, 2005

Wearable Computer Fabric used in Google FadSense?


Fadsense: Google Adsense for Fashion
The future is bright for FadSense (BETA) and other wearable technologies under development at Google. Or so the story goes... could this be for real?

Don't miss this: Google FadSense

As A Jafra Cosmetics consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Jafra Cosmetics" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

To summarize the core of our current discussions, we want to know:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to create a destination or landing page that works.
  • How to write effective ads.
  • How to manage your advertising budget.
  • How to create eye catching headlines for your ads.

My Continuing Tips To Help You With Jafra Cosmetics...

In my last few blog posts we have hammered away with dozens of valuable tips. This week we continue.
  • Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  • Remember that people search by typing in more than one word:
  • The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  • Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  • Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.
Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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posted by Dan Hollings @ 6:02 PM  

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