Are you Froogling? Are your skincare, cosmetics & fragrance products displayed there?

Are you Froogling? Are your skincare, cosmetics & fragrance products displayed there?

As A Jafra Cosmetics consultant, the first question you need to ask yourself is: "Where do customers shop?"

• Customers shop at a place that s familiar
• Customers shop at a place that s convenient
• Customers shop at a place with good prices
• Customers shop at a place that s well promoted
• Customers shop at a place they ve shopped at before.

So what does a customer's shopping habits have to do with Froogle? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle does not sell or price products or services themself, they do allow shoppers to find good prices and merchants to set pricing as they wish. They've struck the consumer's nail right on its head.

Perhaps is one of those unusual exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're hoping to get your stuff in front of shoppers, lunch is on them. It's as easy as 1-2-3.

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Froogle, the Comparison Shopping Engine

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

My skincare, cosmetics & fragrances seem hard to sell. Can these type products be ranked in Froogle.

Below are some key tips toward getting your skincare, cosmetics & fragrance products ranked in Froogle using their data feed system:

1. Go to the Froogle Merchant Center and sign-in
   If you do not have an account, open one and enter the merchant area.
   
2. Set-up an FTP account
   Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
   
3. Adjust your feed's settings
   Your feed will have a filename and other parameters. You must set this up as well.
   
4. Upload your feed
   After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
   

Check back next week for the next in this series of pay per click and online marketing tips...


Technorati:
Jafra Cosmetics | Froogle | Dan Hollings | fragrances | cosmetics | skincare
Other recommended blogs:
Arbonne | AtHome America | Avon Cosmetic