Internet marketing tips for Jafra Cosmetics

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Wednesday, August 17, 2005

My skincare, cosmetics & fragrances seem hard to sell. Can these type products be promoted using a PPC search engine campaign


At Jafra, they believe in offering quality product formulations incorporating the latest technologies and ingredients available in the beauty industry. Their expert, scientific team is tightly networked with other worldwide leading beauty developers to produce outstanding product choices for total beauty care.

As A Jafra Cosmetics consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your skincare, cosmetics & fragrances be sold using a PPC search engine campaign or not? This is question number one, right? But equally important, can you figure out a campaign that generates more profits bottom-line results than cost?

Good news, the answer is: "definitely yes."

PPC Tips list continued from previous weeks:

  • If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  • Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  • Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


Check back next week for the next in this series of pay per click marketing tips...


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posted by Dan Hollings @ 11:41 PM  

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