Kara Vita? Does the public really know what I do?

Kara Vita? Does the public really know what I do?

Have you ever thought about the public's perception of what you do?

Kara Vita

The effectiveness of Kara Vita skincare products can be credited to the discriminating selection of ingredients combined with the patented LyphaZome™ delivery system. Nature has provided, through plants, the source of the most significant healing and regenerative elements. Plant derivatives, known as botanicals and essential oils, bring many of these same healing and regenerative powers to the skin. Kara Vita capitalizes on the scientific community's growing knowledge of botanicals, offering a line that is absolutely rich in natural healants.

Do you truly believe that people reading your ads already know this about Kara Vita?

That's an important factor in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the cosmetics & skin care you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any PPC campaign, jump into your customers shoes and take a stroll over to your landing page.

Search engine marketing tips:

So as promised, below you'll find this weeks installment of search engine tips...

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


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Kara Vita | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords