Deep Impact Probe Aiming To Hit Comet: Cost $330 Million. Sure Makes These Free Search Engine Tips Seem Like A Bargain!

Deep Impact Probe Aiming To Hit Comet: Cost $330 Million. Sure Makes These Free Search Engine Tips Seem Like A Bargain!

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"It's a smash hit for the 4th of July!"

And you're asking, "Am I at the right blog?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Lexxus. The bottom line goal is to get quality blog, site or landing page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the comet talk you ask? Well the truth is, I found this news story fascinating (as did thousands of other people would agree) and felt it was rather topical for this special blog post for this July 4th day of celebration.

It just so happens that being "topical" and relating what you do with Lexxus to news and current events is also an effective marketing strategy. Millions of people are on the internet today searching for information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like a toad on a hot road, you'll see your results leap to much higher levels.

The results that can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my previous blog entry we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

Tips for your PPC campaign:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

In my previous blog post I included the first installment of tips. You will find additional help for your PPC campaign there.


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It happened on the 4th...
1872 - Calvin Coolidge, 30th President of the US (1923-1929) was born.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Hubble captures Deep Impact's collision with comet (EurekAlert!)
NASA's Hubble Space Telescope captured the dramatic effects of the collision early July 4 between comet 9P/Tempel 1 and an 820-pound projectile released by the Deep Impact spacecraft.

Deep Impact Smashes Into Tempel 1 (Universe Today)
NASA's Deep Impact mission completed its primary goal July 1st, when its impactor spacecraft smashed into Comet Tempel 1. NASA scientists are eagerly reviewing the impact data captured by the flyby spacecraft to learn what size crater was excavated, and the kind of material ejected into space. The 373 kg (820 lb) copper impactor crossed paths with Tempel 1 right on schedule, at 0552 UTC (1:52 am


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Lexxus | marketing | search | comet | NASA