A Lexxus distributor 'cheat sheet' for success with search engine marketing.

A Lexxus distributor 'cheat sheet' for success with search engine marketing.

Has anyone mentioned to you that 192 days have passed since the beginning of the year?

Indeed, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing drive is just not keeping the beat?

Do you market to women? It's important to note that the e-commerce gender gap appears to be widening, as more women opened their purse strings than men last quarter: the percentage of online purchases made by women reached 62 percent in the fourth quarter with men accounting for just 38 percent of transactions. (BizRate 2004)

With 173 days remaining in 2005, imagine how much different your business would be if you could get a marketing plan implemented that dropped dozens of targeted prospects and visitors to your web doorstep each and every week.

If you're asking "Wait a minute, just how can I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat setting up a little search engine listing under keywords matching your niche audience and pay on a "per click" basis as they arrive at your site.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

From New York to L.A. you'll find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Q1 online sales for 2005 reached nearly $37 billion, representing an 18% year-over-year increase (Source: Forrester). Yet if you dig through your online sales records it's unlikely you've experienced similar growth.

But I'm A Lexxus distributor, could it be a waste of time for me?

Maybe you are thinking that "some things" sell online but not your skin care & health. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

Search engine campaign tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Check back over my last two blog posts for the first and second set in this series of PPC search engine tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Lexxus interesting or helpful.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Lexxus | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics