Frugal Froogle? It's free, but are your skin care & health products included?

Frugal Froogle? It's free, but are your skin care & health products included?

As A Lexxus distributor, the first question you need to ask yourself is: "Where do customers shop?"

• Customers shop at a place that s familiar
• Customers shop at a place that s convenient
• Customers shop at a place they trust
• Customers shop at a place with good prices
• Customers shop at a place they ve shopped at before.

So what does knowing where customers shop have to do with the comparison shopping engine called Froogle? Well simply put; many people have been to Google or Froogle before, it's well promoted, and as always it is convenient. People are basically familiar with Google's various search engines and they trust this newer comparison shopping engine because it's backed by Google. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer. Froogle has hit the consumer's nail right on its head.

It is obviously an exception to the old expression, "there's no such thing as a free lunch". At Froogle, if you're attempting to promote your products or services, lunch is on them. It's on the house!

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Froogle In A "Nutshell"

Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

I'm with a skin care & health related company. Can this be ranked in Froogle.

Below are some key steps toward getting your skin care & health products ranked in Froogle using their data feed system:

1. Go to the Froogle Merchant Center and sign-in
   If you do not have an account, open one and enter the merchant area.
   
2. Set-up an FTP account
   Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
   
3. Adjust your feed's settings
   Your feed will have a filename and other parameters. You must set this up as well.
   
4. Upload your feed
   After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
   

Check back next week for the next in this series of pay per click and online marketing tips...


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Lexxus | Froogle | Dan Hollings | health | skincare
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