Internet marketing tips for Lexxus

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Wednesday, August 17, 2005

I'm with a skin care & health related company. Can this be marketed by Sponsored Ads or AdWords


Lexxus International has two focuses in product development high quality and immediate effect. Whether it s the Skindulgence™ 30-Minute Non-Surgical Facelift or Lexxus Premium Noni Juice, people around the globe love the Lexxus products and use them every day, because they work from the FIRST time of use! One test-use of any of the Lexxus products, and you will be hooked .

As A Lexxus distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get traffic.

Can your skin care & health be sold by Sponsored Ads or AdWords or not? You've got to answer that first, right? But equally important, can you implement a pay per click campaign that generates more profits and results than expense?

Exciting news, the answer is: "without a doubt, YES!"

Pay per click tips for this week:

  • Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
  • Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
  • Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
  • Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?
In earlier blog posts you'll find several installments of my PPC tips.


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posted by Dan Hollings @ 11:41 PM  

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