Lexxus? If only more folks knew what I did. If only?

Lexxus? If only more folks knew what I did. If only?

Have you ever thought about the public's perception of what you do?

Lexxus

Lexxus International has two focuses in product development high quality and immediate effect. Whether it s the Skindulgence™ 30-Minute Non-Surgical Facelift or Lexxus Premium Noni Juice, people around the globe love the Lexxus products and use them every day, because they work from the FIRST time of use! One test-use of any of the Lexxus products, and you will be hooked .

Do you know if people reading your ads already know this about Lexxus?

That's a 'guess-work' element in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the skin care & health you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any PPC campaign, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing tips:

So as promised, below you'll find this weeks installment of search engine tips...

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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