Lexxus is for Mompreneurs?

Lexxus is for Mompreneurs?

Source: DSA.org

The Direct Sales Association provides numerous statistics which are helpful in understanding our industry. I recently discovered from these statistics that almost 80% of all people in "direct sales" are female. Of this large percentage, many women in our industry (and customers we seek) are also current or future moms. It seems natural that a new term has come on the scene: Mompreneuris

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like CNN; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these work at home women share certain secrets for online results. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Perhaps you think Lexxus is a great place for moms? Maybe you're hoping to attract at home mompreneurs to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, work-from-home mothers are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and admired.

Think optimistically that your skin care & health will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

PPC Tips:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

How to Reach Out to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to at home mompreneurs:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

In earlier blog posts you'll find several installments of my PPC tips.



For additional tips visit:
Internet Marketing Tips for Lexxus

Until next week, happy pay per click campaigning...


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Lexxus | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | health | skincare
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