How's your PPC campaign going? Really?

How's your PPC campaign going? Really?

While contemplating the deep dark inner essence of my morning coffee, it hit me like a caffeine brick that lot's of people are running pay per click ads (like: Google, Overture, Yahoo, MSN search etc) and are not having the kind of results they might have expected. After several more java jive jolts, I decided to embark on a multi-week PPC tips post. What am I talking about? I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates visitors uniquely targeted to your ad offer and visitors whose clicks don't cost you more money than you have in your bank account :-)

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business suicide .

What follows here and continuing for the next few weeks are my 'insider secrets' for setting up and managing a pay per click campaign that won't keep you awake at nights with worry.

Search engine campaign tips:

1. Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
2. People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
3. Bluntness works: 'Refinance 4.5%', 'Viagra 39', 'No Interest VISA', etc
4. These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Keep in mind that if you run any PPC search engine ad campaign over a few weeks and you get unsatisfactory sales or sign-up results, the problem is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC targeted visitors . The first thing I'd look at ( in examining your campaign for flaws ) is your landing page. Your landing page must be the 'pearl' in your sea of PPC campaign tools. Anything less and you might as well be shucking oysters.

In my previous blog post I included a link for additional marketing tips. You will find lots of help for your PPC campaign there.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

Best of Luck with Lia Sophia Jewelry !