Internet marketing tips for Lia Sophia Jewelry

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Tuesday, July 26, 2005

FadSense? A fabric-embedded electronic technology from Google?


Fadsense: Google Adsense for Fashion The decision for Google to introduce FadSense as the first application using this technology, was made largely on the success of their AdWord and AdSense advertising programs. For people to adopt this type of wearable advertising, it has to be profitable for the participant and profitable for the advertiser. Can Google really pull this off?

You gotta love it! Google FadSense

As A Lia Sophia Jewelry advisor, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Lia Sophia Jewelry" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to create a destination or landing page that works.
  • How to manage your advertising budget.
  • How to create eye catching headlines for your ads.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Lia Sophia Jewelry...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.
  • If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  • Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  • Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

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posted by Dan Hollings @ 6:02 PM  

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