Internet marketing tips for Lia Sophia Jewelry

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Wednesday, August 17, 2005

I want to sell jewelry online. What do I do? Can this be successfully promoted through pay-per-click


Lia Sophia is a fashion jewelry company committed to a mission to connect women to their dreams. They do this by offering their Advisors, Hostesses and Customers an extensive line of high quality products, an opportunity to own their own business and an incredible Lifetime Replacement Guarantee. With this philosophy, lia sophia continues to show its commitment to creating relationships for life.

As A Lia Sophia Jewelry advisor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get traffic.

Can your jewelry be sold through pay-per-click or not? That's your first question, right? But equally important, can you orchestrate a strategy that creates more real customers than lost money?

Exciting news, the answer is: "most likely."

More Pay Per Click Marketing Tips Below:

  • On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
  • FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
  • There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Check back next week for the next in this series of pay per click marketing tips...


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posted by Dan Hollings @ 11:41 PM  

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