Lia Sophia Jewelry? I know my opinion, but what about my customers?

Lia Sophia Jewelry? I know my opinion, but what about my customers?

Have you ever thought about the public's perception of what you do?

Lia Sophia Jewelry

Lia Sophia is a fashion jewelry company committed to a mission to connect women to their dreams. They do this by offering their Advisors, Hostesses and Customers an extensive line of high quality products, an opportunity to own their own business and an incredible Lifetime Replacement Guarantee. With this philosophy, lia sophia continues to show its commitment to creating relationships for life.

Do you truly believe that visitors have already heard this about Lia Sophia Jewelry?

That's an often overlooked part in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the jewelry you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items the public might associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any marketing push, jump into your customers shoes and take a stroll over to your landing page.

PPC Tips list continued from previous weeks:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

In earlier blog posts you'll find several installments of my PPC tips.


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Lia Sophia Jewelry | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords