Astronomers Hope To See Outer-space Fireworks This July 4th. Site Owners Might Be Watching Frozen Hit Counters.

Astronomers Hope To See Outer-space Fireworks This July 4th. Site Owners Might Be Watching Frozen Hit Counters.

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"Fireworks pale in comparison to this!"

And you're wondering, "Am I at the right blog?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Longaberger. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep space fireworks talk you ask? Well the truth is, I found this news story fascinating (perhaps like you and umteen others) and felt it was rather topical for this 4th of July holiday.

It just so happens that being "topical" and relating what you do with Longaberger to news and current events is also a terrific marketing strategy. Millions of people are on the web right this moment Google-ing keyword after keyword. They seek info from comets to grommets, meteor impacts to impacted molars, and information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll create some real traffic fireworks at your blog or site.

The results that can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my previous blog entry we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

Search engine campaign tips:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

For additional help with your pay per click ad campaign check out the tips in my previous post.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

It happened on the 4th...
1970 - Casey Kasem hosted radio's "American Top 40" for the first time.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Hubble captures Deep Impact's collision with comet (EurekAlert!)
NASA's Hubble Space Telescope captured the dramatic effects of the collision early July 4 between comet 9P/Tempel 1 and an 820-pound projectile released by the Deep Impact spacecraft.

Hubble's View of Deep Impact (Universe Today)
The powerful Hubble Space Telescope was on hand to watch the collision between Deep Impact and Comet Tempel 1. Even though Hubble is one of the most sensitive telescopes available, the shroud of dust and gas surrounding Tempel 1 obscures a view of the comet's nucleus. Hubble was able to see the flash from the impact, making the comet 4 times as bright, and then an expanding fan of debris moving


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