Throw on your "Google Trotters" and race over to see "FadSense."
"Google Trotters?" Yes, tennis shoes from Google with geo referenced google ads. Hard to believe huh?
Go to Google FadSense™
As A Longaberger home consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Longaberger" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!
When we boil it all down, here's what we must learn:
- How to find keywords related to your products and services.
- How to determine "tags" that help categorize your content.
- How to track your traffic, results, and advertising ROI (return on investment).
- How to write effective ads.
- How to manage your advertising budget.
- How to create eye catching headlines for your ads.
- How to use the internet effectively in any marketing campaign.
My Continuing Tips To Help You With Longaberger...
Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...
Technorati:
Longaberger | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords
| posted by Dan Hollings @ 6:05 PM |
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