Internet marketing tips for Longaberger

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Wednesday, August 17, 2005

Everybody loves baskets, kitchenwares, home accessories & decor, but how can these be promoted by pay per click


Longaberger takes great pride in their history of making high quality, handcrafted products. Admired for their craftsmanship, Longaberger products are created for everyday use and truly made to last. Longaberger offers everything you need to make a house a home. Today, the Longaberger Company is America s premier maker of handcrafted baskets and offers other home and lifestyle products, including pottery, wrought iron, fabric accessories and specialty foods.

As A Longaberger home consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your baskets, kitchenwares, home accessories & decor be sold by pay per click or not? You've got to answer that first, right? But equally important, can you come up with a plan that produces more real customers than lost money?

Promising news, the answer is: "probably yes."

PPC Tips list continued from previous weeks:

  • Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
  • People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
  • Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
  • These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


Check back next week for the next in this series of pay per click marketing tips...


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posted by Dan Hollings @ 11:43 PM  

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