What If Hot MLM Prospects Wore Bright Yellow Jerseys?

What If Hot MLM Prospects Wore Bright Yellow Jerseys?

In recent months, I recall from time to time having the privilege of working directly or indirectly with MLM business professionals. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still sometimes get entrepreneurs that say, "marketing on a per-click basis through the various search engines might be the best thing since sliced bread, but not for my MLM product or service."

Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "approach" of marketing on a per-click basis through the various search engines is still not understood. Maybe an analogy will help.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could stand at the front door of a Kmart or JC Penney and immediately spot customers who were looking for your product? Lets say they wore bright Yellow T-shirts proclaiming what they were hoping to find in the store. And what if they knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with your prospects the very instant they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have an unlimited number of advertising agents at the door of every market center in the country. What's more, you'd have to pay them only if they found prospects and began marketing to them your MLM product or service.

Now, even if your competition has posted huge billboards, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are constantly monitoring every single prospective customer.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

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MLM | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | MLM product
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