A Mannatech associate strategy for targeting prospects with pay-per-click.

A Mannatech associate strategy for targeting prospects with pay-per-click.

Can you believe that 192 days have passed since the beginning of our current year?

In step as usual, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your traffic campaign is just not keeping the beat?

Are you getting your piece of the pie? Internet retail sales are projected to reach up to 110 billion dollars in 2005. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get an internet advertisement program up and running that had the ability to deliver at least ONE hot customer or prospect each day.

If you're asking "How do I get them to my site?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat attracting targeted traffic by running little ads in the various search engines (like Google's AdSense program). Done correctly, you can get ongoing affordable traffic. And best of all, you can keep within a budget that makes sense when compared to the results you get from that traffic.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Every where you look you see stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Online retail sales in the first quarter reached $19.2 billion, up 23.8% from Q1 a year ago. (Source: U.S. Department of Commerce 05/2005)

But I'm A Mannatech associate, could it be a bit different in my situation?

Maybe you are thinking that "some things" sell online but not your nutritional products. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my previous blog entries (last week and the week prior) we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

PPC Tips:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Mannatech interesting or helpful.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Mannatech | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics