Can You Envision If "Ready-to-buy" Mannatech Customers Wore Vividly Colored Red Tee Shirts?
For years, I have repeatedly had the enjoyment of working directly with Mannatech associates. No matter how many tips I blog, articles I write, or trainings I teach, I still often get entrepreneurs that say, "marketing on a per-click basis through the various search engines might be the best thing since sliced bread, but not necessarily for my nutritional products."
Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "idea" of marketing on a per-click basis through the various search engines is still not understood. Perhaps an analogy will clarify.
How fun it would be if you could secretively place yourself at the front door of a Home Depot or Circuit City and immediately spot customers who were looking for your product? Lets say they wore loudly colored Red tee shirts proclaiming what they were there for and what they had plans on buying.. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go round and round the store searching out the items on their shopping list? With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with your potential prospects the very instant they want to hear from you.
It gets even more interesting if we take it a step further. What if you could have 1000's of young college students at the door of every market center in the country. What's more, you'd have to pay them only if they located an intersted customer and began selling them your nutritional products.
Now, even if your competition has posted big advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are continually interacting with every single prospect that seems targeted for what you have.
Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of super sales "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)
Like what you're reading? Subscribe to my RSS feed.
Technorati:
Mannatech | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | nutritional supplements | nutrition
Other recommended blogs:
CUTCO | Direct sales | Discovery Toys
| posted by Dan Hollings @ 5:12 PM 3 comments |
|
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Good Morning America; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month. 
That's an important factor in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the nutritional products you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet. 
