Imagine If Potential Market America Customers Wore Bright Orange T-shirts?
As a consultant to this industry, I sometimes have the privilege of working directly or indirectly with Market America representatives. Despite my many published articles, tips and eBooks on the subject, I still sometimes get entrepreneurs that say, "internet search marketing might be great, but not for my autocare, homecare, internet services, nutritional supplements & personal care."
Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "concept" of internet search marketing is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.
How fun it would be if you could stand at the front door of a Home Depot or Circuit City and immediately spot customers who were looking for your product? Lets say they wore loudly colored Orange tee shirts revealing what they were shopping for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than shopping in a hit and miss fashion? With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with people ready to make a buying decision the very instant they want to hear from you.
It gets even more interesting if we take it a step further. What if you could have an unlimited number of little helpers at the door of every market center in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your autocare, homecare, internet services, nutritional supplements & personal care.
Now, even if other 'big dog' companies have displayed big ad banners, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are continually reaching out to every single prospective customer.
Using search engine ads is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)
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Market America | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | autocare | personal care | nutritional supplements | nutrition
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| posted by Dan Hollings @ 5:13 PM 3 comments |
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That's an important factor in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the autocare, homecare, internet services, nutritional supplements & personal care you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet. 
What started as a search engine using a unique approach to link analysis (initially called 
