A Market America representative methodology for pay per click results.

A Market America representative methodology for pay per click results.

Has anyone mentioned to you that 192 days have passed since the beginning of this year?

Yes, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your ideas about how to get visitors to your blog or site are just not keeping the beat?

Are you getting your piece of the pie? Web sales in the retail sector will climb to over $109.6 billion this 2005. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get a marketing plan implemented that dropped dozens of targeted prospects and visitors to your web doorstep each and every week.

If you're asking "How can I achieve his goal?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat the pay per click road to traffic generation.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Every where you look you see stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Online retail sales in the first quarter reached $19.2 billion, up 23.8% from Q1 a year ago. (Source: U.S. Department of Commerce 05/2005)

But I'm A Market America representative, isn't it different with what I do?

Maybe you are thinking that "some things" sell online but not your autocare, homecare, internet services, nutritional supplements & personal care. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. So as promised, below you'll find this weeks installment of search engine tips...

Pay per click tips for this week:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Looking for more suggestions? Check my posts from previous weeks for more ideas and strategies.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Market America interesting or helpful.

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Technorati:
Market America | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics