Valentino Garavani, Donatella Versace, Ralph Lauren And Google? What do they have in common?
Fashion, what else! Yes, Google steps into fashion in time and in style... sneakers and all. It's Google FadSense. Your next visit to the mall might be a neck wrenching experience. Be careful, don't click there! You gotta love it! Google FadSense™
As A Market America representative, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Market America" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!
Much of it boils down to learning a few key things:
- How to find keywords related to your products and services.
- How to prepare your marketing campaign from the ground up.
- How to track your traffic, results, and advertising ROI (return on investment).
- How to create a destination or landing page that works.
- How to manage your advertising budget.
- How to create eye catching headlines for your ads.
- How to use the internet effectively in any marketing campaign.
My Continuing Tips To Help You With Market America...
Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.- Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
- Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
- Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
- Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?
To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.
Technorati:
Market America | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords
| posted by Dan Hollings @ 6:02 PM |
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