Market America? What's the public's impression?

Market America? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Market America

At Market America, they understand the choices people make influence the quality of the life they lead. Looking good, feeling good and enjoying life are as important to Market America as they are to their customers, and that's why Market America is proud to offer innovative products. The Market America "Mall Without Walls"™ offers Anti-Aging Communications Cosmetics Floral Gourmet Coffee Health & Nutrition Home Tech Home and Garden Personal Care Web Services and more...

Do you expect that visitors arriving at your site have already heard this about Market America?

That's an important factor in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the autocare, homecare, internet services, nutritional supplements & personal care you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things consumers might associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any pay per click ads, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

PPC Tips:

Without any further delay, I'll continue with my tips this week.

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Like what you're reading? Subscribe to my RSS feed.


Technorati:
Market America | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords