Comet Tempel 1 Gets First Hit This July 4th, Has Your Site Or Blog Got It's First Hit Yet?

Comet Tempel 1 Gets First Hit This July 4th, Has Your Site Or Blog Got It's First Hit Yet?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"What a way to kick off America's Independence Day!"

And you're thinking, "Is this the correct blog?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Mary Kay. The bottom line goal is to get quality blog, site or landing page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the NASA talk you ask? Well the truth is, I found this news story fascinating (as did millions of others around the world) and felt it was rather topical for this 4th of July holiday.

It just so happens that being "topical" and relating what you do with Mary Kay to news and current events is also an astounding marketing strategy. Millions of people are on the net today, tomorrow, and at all times, seeking news or details about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll attract more targeted traffic.

If you are as well prepared and "on the mark" as NASA was in their Deep Impact Mission, the magnitude of success you can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my last blog post we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

Search engine campaign tips:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Looking for more tips? Check my post from last week for more tips and recommendations that will help you succeed at PPC marketing.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

It happened on the 4th...
1970 - Casey Kasem hosted radio's "American Top 40" for the first time.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Hubble captures Deep Impact's collision with comet (EurekAlert!)
NASA's Hubble Space Telescope captured the dramatic effects of the collision early July 4 between comet 9P/Tempel 1 and an 820-pound projectile released by the Deep Impact spacecraft.


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Mary Kay | marketing | search | comet | NASA