A Mary Kay independent beauty consultant step-by-step approach for traffic generation on a budget.
Do you feel one day older than you felt back when champaign corks were flying, at the turn of this year. Can you account for where all the days have gone? Why heck, can you believe that 192 days have passed since the beginning of our current year?
As most of us continue our attempt to drum up some business, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your ideas about how to get visitors to your blog or site are just not keeping the beat?
| Do you sell cosmetics and fragrances? Retailers expect rapid growth in cosmetics and fragrances this year, up 33% (Source: Shop.org/Forrester 05/2005) |
With 173 days remaining in 2005, imagine how much different your business would be if you could get even a single "interested" visitor EVERY OTHER DAY to come to your site.
If you're asking "Tell me the secret? (because everything else I've tried has flopped)." Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a well managed pay per click search engine campaign...
Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005) Every place you read you find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.
| During the end of 2004, more consumers than ever used the Web, and according to Forrester Research, 69% of online north America households made a purchase online. Did any of these folks visit your site? |
But I'm A Mary Kay independent beauty consultant, it must be another story for people that do what I do?
Maybe you are thinking that "some things" sell online but not your personal care products, nutritional products & cosmetics. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.
This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):
PPC Tips:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Mary Kay interesting or helpful.
To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.
Technorati:
Mary Kay | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics
| posted by Dan Hollings @ 3:50 PM |
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