Personal care products, nutritional products & cosmetics. Help! Can these products be sold successfully through PPC

Personal care products, nutritional products & cosmetics. Help! Can these products be sold successfully through PPC

Mary Kay has been enriching Women's lives for many years with wonderful, affordable skin care, spa & body, and fragrance products. From an initial nine-item collection, the Mary Kay® product line has expanded to include more than 200 premium products in six categories: facial skin care, color cosmetics, nail care, body care, sun protection and fragrance. In fact today, Mary Kay Inc. is one of the largest direct sellers of quality skin care and color cosmetics in the world.

As A Mary Kay independent beauty consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your personal care products, nutritional products & cosmetics be sold through PPC or not? This is question number one, right? But equally important, can you implement a pay per click strategy that produces more profits bottom-line results than lost money?

Guess what, the answer is: "probably yes."

PPC Tips list continued from previous weeks:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

In earlier blog posts you'll find several installments of my PPC tips.


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Mary Kay | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | personal care | nutritional supplements | nutrition | cosmetics