Internet marketing tips for Melaleuca

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Tuesday, July 26, 2005

FadSense? All Google needs now is Jessica Simpson or Jessica Alba to wear this stuff!


Fadsense: Google Adsense for Fashion
Maybe I'm fantasizing, but Google might actually do this. Imagine Jessica Alba wearing Google FadSense fashions (I'll sponsor those contextual ads regardless of the ROI). And if Google got Jessica Simpson in those FadSense sneakers, they'd have more advertiser requests than they could likely fulfill. For real? Well you decide.

Visit Google FadSense

As A Melaleuca representative, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Melaleuca" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to track your traffic, results, and advertising ROI (return on investment).
  • How to create a destination or landing page that works.
  • How to manage your advertising budget.
  • How to create eye catching headlines for your ads.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Melaleuca...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.
  • Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
  • People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
  • Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
  • These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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posted by Dan Hollings @ 6:03 PM  

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