Internet marketing tips for Melaleuca

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Wednesday, August 17, 2005

Homecare, nutritional supplements & personal care seem hard to sell online. Can these be sold successfully via pay-per-click


Melaleuca offers wellness products the family. Yes, Melaleuca consistently delivers unique and high-quality natural products at reasonable prices. From everyday products like soap and shampoo to vitamin and mineral supplements - each Melaleuca product is scientifically designed to improve the well-being of you and your family. Melaleuca relies on the latest scientific research and the finest natural ingredients to create products that produce exceptional results.

Here's what makes Melaleuca different:
  • The highest quality natural and safe ingredients
  • Exclusive formulations (many of which are patented)
  • Extensive research and quality assurance
  • Concentrated formulations that save you money over store brands.


As A Melaleuca representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your homecare, nutritional supplements & personal care be sold via pay-per-click or not? You've got to answer that first, right? But equally important, can you implement a search engine campaign that creates more profits and results than promotional expense?

Exciting news, the answer is: "without a doubt, YES!"

Pay per click tips for this week:

  • Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
  • Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
  • Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
  • "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.
Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Until next week, happy pay per click campaigning...


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posted by Dan Hollings @ 11:41 PM  

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