Imagine If All Melaleuca Prospects Wore Bright Yellow T-shirts?

Imagine If All Melaleuca Prospects Wore Bright Yellow T-shirts?

For years, I remember quite often having the enjoyment of consulting directly with Melaleuca representatives. No matter my recommendations, I still from time-to-time get folks that say, "online pay-per-click marketing campauigns might be the best thing since sliced bread, but perhaps it's not for my homecare, nutritional supplements & personal care."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "idea" of online pay-per-click marketing campauigns is still not understood. Perhaps an analogy will clarify.

How fun it would be if you could camp out at the front door of a Wal-Mart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore vividly colored Yellow shirts revealing what they were after. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than shopping in a hit and miss fashion?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with interested site visitors the moment they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have a thousand advertising agents at the door of every supermarket in the country. What's more, you'd have to pay them only if they found prospects and began selling them your homecare, nutritional supplements & personal care.

Now, even if other big companies have made large advertisements, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are constantly interacting with every single prospect that seems targeted for what you have.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

To make certain you don't miss this series of internet marketing tips, you might consider subscribing to my RSS feed.


Technorati:
Melaleuca | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | personal care | nutritional supplements | nutrition
Other recommended blogs:
Herbalife | Home Interiors Gifts | Homemade Gourmet