Melaleuca, a perfect home for some Mompreneurs?

Melaleuca, a perfect home for some Mompreneurs?

Source: Direct Sales Association

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Guess what that means? Yes, the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It was only a matter of time before a new term has marched to the forefront: Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these work at home women share certain secrets for success on the wild, wild web. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

It's possible you think Melaleuca is a ideal place for moms? Maybe you're hoping to attract at home mompreneurs to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, mothers in business at home are an important niche and your search engine marketing strategies can target these moms. Moms are both a consumer and a business force to be admired and respected.

Think optimistically that your homecare, nutritional supplements & personal care will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Reaching Out to Mompreneurs

Here's one way you can be very appealing in reaching out to at home mompreneurs:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.



For additional marketing help visit:
Internet Marketing Tips for Melaleuca

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Technorati:
Melaleuca | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | personal care | nutritional supplements | nutrition
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