Melaleuca? What's the public's impression?

Melaleuca? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Melaleuca

Melaleuca offers wellness products the family. Yes, Melaleuca consistently delivers unique and high-quality natural products at reasonable prices. From everyday products like soap and shampoo to vitamin and mineral supplements - each Melaleuca product is scientifically designed to improve the well-being of you and your family. Melaleuca relies on the latest scientific research and the finest natural ingredients to create products that produce exceptional results. Here's what makes Melaleuca different: The highest quality natural and safe ingredients Exclusive formulations (many of which are patented) Extensive research and quality assurance Concentrated formulations that save you money over store brands.

Do you know if potential customers have already heard this about Melaleuca?

That's perhaps the first challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the homecare, nutritional supplements & personal care you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any marketing push, think like a customer and look at your landing page.

More tips for your PPC campaign:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

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