Does Pay per click scare the jeepers out of you?

Does Pay per click scare the jeepers out of you?

Over the next few weeks, I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates blog, site or landing page visitors uniquely targeted to your ad offer and visitors whose clicks don't cost you an arm and a leg.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is like handing the impoverished street corner beggar your credit card.

Is it possible to launch a pay per click campaign that produces results without causing a divorce? Maybe. What ensues here and over the upcoming weeks are my time tested strategies to put any pay per click campaign on a path toward affordable results.

PPC Tips:

1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
3. Add plurals: 'protein bar' and 'protein bars'
4. Use abbreviations and acronyms
5. Use US and UK spellings
6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

In the final analysis, you must understand what your goals are and pay close attention to all aspects of your campaign. It can be safely said that if you run any PPC search engine ad campaign over a few weeks and you get no sales or sign-up results, the problem is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC visitor hits. The first thing I'd look at ( to improve your conversion ratio ) is your landing page. Fish just don't bite when the bait is no good.

Like what you're reading? Subscribe to my RSS feed.

Best of Luck with MonaVie !