Search all you want, but you'll not find "Google." On this day (after 118 years) someone typed in the last keyword and got no results...
What started as a collaboration between two Stanford University graduate students in computer science in 1995 and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.
If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.
Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?
| On this date... | The rags-to-riches story of Frank Winfield Woolworth and his worldwide chain came to an end on this day in 1997, as the last of the Woolworth's stores closed their doors after 118 years of operation. Across America, this closing had a huge emotional impact on countless shoppers accustomed to the finery of the five and dime, a concept of merchandising invented by Woolworth.  |
Could this happen to Google? Well, yes. In the Fortune story, "Search and Destroy" It states that Bill Gates is leading a charge against Google. Forced to watch Google's stock soar the way Microsoft's used to, while Google's Brin and Page enjoy new roles as tech's rock stars, Gates brings to the fight a ferocity that nobody has seen since the Netscape war a decade ago. Google's popularity gets under his skin. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.
| Research shows global Web search advertising revenue, which is big business for the Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago. (Source: Reuters 2005) |
Good news for the MonaVie distributor
The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads
The choice for advertisers is clear. Pay-per-click search listings appear to out perform other methods when it comes to delivering a cost-effective way to get customers. According to Piper Jaffray & Co., the cost to acquire a customer is approximately $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Television data was not mentioned.
"It's a marketer's dream tool because we can monitor it in so many different ways and watch the effectiveness of it," said Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)
Are there dangers or flaws in search advertising?
- According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
- An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
- At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.
Search engine marketing strategies:
- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.
Technorati:
MonaVie | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising
posted by Dan Hollings @ 3:29 PM
 
|
|
1 Comments:
Here is a site that offers many Mona Vie business card design templates.
AcaiCardz.com
They do not print the cards but they do send you the .pdf file so you have control of who prints the cards and you have the file for future reprints.
They also have Labels, a Mona Vie Meeting Flyer, Giveaways and free Computer Wallpaper designs.
And MonaVie Acai Berry T-Shirt designs.
Check it out, spread the word.
Post a Comment
<< Home