Can You Envision If All MonaVie Customers Wore Vividly Colored Blue Jerseys?

Can You Envision If All MonaVie Customers Wore Vividly Colored Blue Jerseys?

As a consultant to this industry, I remember quite often having the pleasure of working with MonaVie distributors. No matter how many tips I blog, articles I write, or trainings I teach, I still occassionaly get entrepreneurs that say, "online pay-per-click marketing campauigns might be great, but not necessarily for my health & acai berry tonic."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "idea" of online pay-per-click marketing campauigns is still not understood. Perhaps an analogy will clarify.

Step into a fantasy world for a moment and imagine how interesting it might be if you could stand at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore loudly colored Blue T-shirts stating what they were after. Imagine if these shoppers knew to go straight to you rather than wander the isles hoping to find their shopping list items?

With Yahoo's Sponsored Search, Google AdWords, or perhaps any top pay per click search engine, you connect with targeted customers immediately, the second they want to hear from you.

Let's take this concept a step further. What if you could have a thousand advertising agents at the door of every supermarket in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your health & acai berry tonic.

Now, even if other big companies have made large billboards, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly monitoring every single prospect that seems targeted for what you have.

Running a pay per click ad is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

Until next week, happy internet campaigning...


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MonaVie | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | health tonic | Acai berry
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