MonaVie? Does the public really know what I do?
Have you ever thought about the public's perception of what you do?
| MonaVie |
| Monavie Acai Juice is a gift from the Amazon. It's an incredible nutritional break-through which was hidden deep within the heart of the Amazon rainforest away from westernized society for centuries, it's called Acai (ah-sigh-ee), the "Brazilian Mega-Nutrient." Monavie is a consumable product that not only tastes great, but one where people can feel a noticeable difference with in a matter of days, not weeks or months. Imagine a juice product that combines a variety of the most powerful fruits from around the world coupled with additional compounds that aid in the fight against inflammation, and you ll find Monavie. |
Do you honestly think that people reading your ads have already heard this about MonaVie?
That's an 'unknown' in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the health & acai berry tonic you offer. If you're not sure, assume they've never heard of you. That's always the safe bet. If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.
If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.
Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any traffic campaign, put on the eye glasses of your customer and take a hard look at your landing page.
More Pay Per Click Marketing Tips Below:
Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...
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MonaVie | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords
posted by Dan Hollings @ 3:34 PM
 
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