Can You Envision If All MonaVie Customers Wore Vividly Colored Blue Jerseys?

Can You Envision If All MonaVie Customers Wore Vividly Colored Blue Jerseys?

As a consultant to this industry, I remember quite often having the pleasure of working with MonaVie distributors. No matter how many tips I blog, articles I write, or trainings I teach, I still occassionaly get entrepreneurs that say, "online pay-per-click marketing campauigns might be great, but not necessarily for my health & acai berry tonic."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "idea" of online pay-per-click marketing campauigns is still not understood. Perhaps an analogy will clarify.

Step into a fantasy world for a moment and imagine how interesting it might be if you could stand at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore loudly colored Blue T-shirts stating what they were after. Imagine if these shoppers knew to go straight to you rather than wander the isles hoping to find their shopping list items?

With Yahoo's Sponsored Search, Google AdWords, or perhaps any top pay per click search engine, you connect with targeted customers immediately, the second they want to hear from you.

Let's take this concept a step further. What if you could have a thousand advertising agents at the door of every supermarket in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your health & acai berry tonic.

Now, even if other big companies have made large billboards, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly monitoring every single prospect that seems targeted for what you have.

Running a pay per click ad is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

Until next week, happy internet campaigning...


Technorati:
MonaVie | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | health tonic | Acai berry
Other recommended blogs:
Innovage | Integris | Jafra Cosmetics

MonaVie, making Mompreneurs feel at home?

MonaVie, making Mompreneurs feel at home?

Source: Direct Sales Association

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Guess what that means? Yes, the boys total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It was only a matter of time before a new term has entered our vocabulary... Mompreneurism.

Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Good Morning America; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these 'Mompreneur' women share certain secrets for their savvy web strategies. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

It's possible you think MonaVie is a wonderful opportunity for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, "at home" business moms are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be understood and admired.

Think optimistically that your health & acai berry tonic will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Search engine marketing tips:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Can You Be Compelling to a Mompreneur?

Here's one way you can be relevant and attractive in reaching out to these "mompreneurs" working from home:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.



For additional internet strategies visit:
Internet Marketing Tips for MonaVie

Until next week, happy pay per click campaigning...


Technorati:
MonaVie | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | health tonic | Acai berry
Other recommended blogs:
Herbalife | Home Interiors Gifts | Homemade Gourmet

Have you heard of Acai berry tonic. Can this be successfully marketed via search engine marketing

Have you heard of Acai berry tonic. Can this be successfully marketed via search engine marketing

Monavie Acai Juice is a gift from the Amazon. It's an incredible nutritional break-through which was hidden deep within the heart of the Amazon rainforest away from westernized society for centuries, it's called Acai (ah-sigh-ee), the "Brazilian Mega-Nutrient."

Monavie is a consumable product that not only tastes great, but one where people can feel a noticeable difference with in a matter of days, not weeks or months. Imagine a juice product that combines a variety of the most powerful fruits from around the world coupled with additional compounds that aid in the fight against inflammation, and you ll find Monavie.

As A MonaVie distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people.

Can your health & acai berry tonic be sold via search engine marketing or not? You've got to answer that first, right? But equally important, can you come up with a strategy that creates more measurable results than lost money?

Guess what, the answer is: "probably yes."

Tips, Tips, Tips... They just keep on coming!

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


Until next week, happy pay per click campaigning...


Technorati:
MonaVie | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | health tonic | Acai berry

Yahoo or Google or Both? Pay per click for MonaVie.

Yahoo or Google or Both? Pay per click for MonaVie.

Sometimes you feel like flipping a coin when choosing a pay per click search engine. Which one is really best for you? The top two are Google and Yahoo. It's a good idea to start your marketing push with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

We recommend you begin by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. View the sample tutorials below, you'll find others at Google and Yahoo:

Pay-per-click Yahoo Search: Overview
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Flash presentation explains Yahoo sponsored search.

Google AdWords: Getting Started
http://services.google.com/marketing/links/awsignup_tutorial
How to fast-start a Google AdWords account.

Understanding your AdWords Billing Statement
http://services.google.com/tutorial/billing/billing.html
How to review your monthly Google AdWords invoice.

Next, We'll Review How Google and Yahoo Deal With Your Bids...

Sponsored ads at Yahoo

• Yahoo adjusts your bid to 1 cent over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

AdWords by Google

• Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

NEW: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Google Pulls The "Trigger"

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

Search engine marketing tips:

Pay-per-click advertising tips for the MonaVie distributor continue below:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

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Technorati:
MonaVie | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

MonaVie? Does the public really know what I do?

MonaVie? Does the public really know what I do?

Have you ever thought about the public's perception of what you do?

MonaVie

Monavie Acai Juice is a gift from the Amazon. It's an incredible nutritional break-through which was hidden deep within the heart of the Amazon rainforest away from westernized society for centuries, it's called Acai (ah-sigh-ee), the "Brazilian Mega-Nutrient." Monavie is a consumable product that not only tastes great, but one where people can feel a noticeable difference with in a matter of days, not weeks or months. Imagine a juice product that combines a variety of the most powerful fruits from around the world coupled with additional compounds that aid in the fight against inflammation, and you ll find Monavie.

Do you honestly think that people reading your ads have already heard this about MonaVie?

That's an 'unknown' in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the health & acai berry tonic you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any traffic campaign, put on the eye glasses of your customer and take a hard look at your landing page.

More Pay Per Click Marketing Tips Below:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
MonaVie | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

FadSense for fashion, "wearable ad sponsored cloths" designed to earn Google participants extra income...

FadSense for fashion, "wearable ad sponsored cloths" designed to earn Google participants extra income...

Just think, you slap on some jeans and a t-shirt and head off to the bank. You had no money when you left, but when you arrived you had a few bucks in your pocket! That's how I envision Google FadSense. Any takers?

Is this the future? Google FadSense™

As A MonaVie distributor, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for MonaVie" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:

• How to find keywords related to your products and services.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to create a destination or landing page that works.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With MonaVie...

Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check there for more ideas.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
MonaVie | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

Search all you want, but you'll not find "Google." On this day (after 118 years) someone typed in the last keyword and got no results...

Search all you want, but you'll not find "Google." On this day (after 118 years) someone typed in the last keyword and got no results...

www.flickr.com

This is a Flickr badge showing photos in a set called Woolworth. Make your own badge here.

What started as a collaboration between two Stanford University graduate students in computer science in 1995 and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

On this date...

The rags-to-riches story of Frank Winfield Woolworth and his worldwide chain came to an end on this day in 1997, as the last of the Woolworth's stores closed their doors after 118 years of operation. Across America, this closing had a huge emotional impact on countless shoppers accustomed to the finery of the five and dime, a concept of merchandising invented by Woolworth.

Could this happen to Google? Well, yes. In the Fortune story, "Search and Destroy" It states that Bill Gates is leading a charge against Google. Forced to watch Google's stock soar the way Microsoft's used to, while Google's Brin and Page enjoy new roles as tech's rock stars, Gates brings to the fight a ferocity that nobody has seen since the Netscape war a decade ago. Google's popularity gets under his skin. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Research shows global Web search advertising revenue, which is big business for the Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago. (Source: Reuters 2005)

Good news for the MonaVie distributor

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

The choice for advertisers is clear. Pay-per-click search listings appear to out perform other methods when it comes to delivering a cost-effective way to get customers. According to Piper Jaffray & Co., the cost to acquire a customer is approximately $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Television data was not mentioned.

"It's a marketer's dream tool because we can monitor it in so many different ways and watch the effectiveness of it," said Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

• According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
• At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

Search engine marketing strategies:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Check back over my last three blog posts for the first, second and third set in this series of PPC search engine tips.


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Technorati:
MonaVie | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising