Astronomers Hope To See Outer-space Fireworks This July 4th. Site Owners Might Be Watching Frozen Hit Counters.

Astronomers Hope To See Outer-space Fireworks This July 4th. Site Owners Might Be Watching Frozen Hit Counters.

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"What a smashing success for the 4th of July!"

And you're wondering, "Is this the blog I was meaning to read?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Multi-level marketing. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep space fireworks talk you ask? Well the truth is, I found this news story fascinating from the outset. It got me thinking about the parallels between getting "hits" at a website or blog and this single astronomical "hit" that this one comet was getting.

The media, the attention, the science, and all things 'cosmic' just seemed to flare up in interest as the 4th of July impact got closer and closer. So with an adult beverage by my side (lemonade :-) I felt it was rather topical for this special occasion.

It just so happens that being "topical" and relating what you do with Multi-level marketing to news and current events is also an astounding marketing strategy. Millions of people are on the web right this moment Google-ing keyword after keyword. They seek info from comets to grommets, meteor impacts to impacted molars, and information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like magic, you'll see your hit counters start spinning like a top.

The results that can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

Last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Below are this weeks PPC tips (watch for more next week):

PPC Tips:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

For additional help with your pay per click ad campaign check out the tips in my previous post.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

It happened on the 4th...
1802 - The United States Military Academy officially opened at West Point, New York.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Eyes to skies for Deep Impact (Bangkok Post)
Chachoengsao _ Students at many schools sat glued to TV sets and logged onto the net to watch the ``deep impact'' created when the Nasa space probe rammed into comet Tempel 1 yesterday.

NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.


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Multi-level marketing | marketing | search | comet | NASA