Mompreneurs and Multi-level marketing; Is it a match made in heaven?
According to statistics obtained from the Direct Sales Association, 79.9% of people in "our industry" are female. Where does that leave the guys? Well, the men total only 20.1%. In addition, we find that many women in our industry (and perhaps the customers we seek) are the proud parents of lovely children. As a result, just when we thought the dictionary had all the words we needed, a new term has come on the scene: Mompreneurism.
Source: DSA.org
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Good Morning America; their mompreneurs online site draws millions of visitors each month. In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these at-home business women share certain secrets for their savvy web strategies. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:
- The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
- Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
- Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
Whatever the case, work at home moms are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and admired.
With any luck, your particular product or service will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!
Tips, Tips, Tips... They just keep on coming!
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
How to Appeal to Mompreneurs
Here's one way you can be compelling and relevant in reaching out to mothers managing kids and a business from home: MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.
In earlier blog posts you'll find several installments of my PPC tips.
For additional marketing help visit:
Internet Marketing Tips for Multi-level marketing
Check back next week for the next in this series of pay per click marketing tips...
Technorati:
Multi-level marketing | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings |
Other recommended blogs:
Big Planet | Binney Smith At Home | Body Shop At Home
| posted by Dan Hollings @ 10:46 PM |
|
0 Comments:
Post a Comment
<< Home