Multi-level marketing? Is it perceived in the way I think?

Multi-level marketing? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

Multi-level marketing

Perhaps your service or product is not widely known by the public, but your method of marketing (Multi-level marketing) may be. This can be a positive or a negative depending on the predisposition of your potential new customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you offer, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

Do you expect that potential customers already know this about Multi-level marketing?

That's an important point you must not overlook in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the particular product or service you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any pay per click ads, put on the eye glasses of your customer and take a hard look at your landing page.

PPC Tips:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

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Multi-level marketing | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords