Would You Have An Advantage If Potential Multi-level marketing Prospects Wore Bright Blue Jerseys?

Would You Have An Advantage If Potential Multi-level marketing Prospects Wore Bright Blue Jerseys?

In recent months, I remember quite often having the privilege of consulting with Multi-level marketing entrepreneurs. No matter how many tips I blog, articles I write, or trainings I teach, I still sometimes get individuals that say, "internet search marketing might be good, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my particular product or service."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "approach" of internet search marketing is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

What if you could camp out at the front door of a Home Depot or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Blue T-shirts announcing what they were shopping for. Imagine if these shoppers knew to go straight to you rather than wander the store aimlessly looking?

With Yahoo's Sponsored Search, Google AdWords, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with ready-to-buy customers the very instant they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have 1000's of advertising agents at the door of every market center in the country. What's more, you'd have to pay them only if they found prospects and began selling them your particular product or service.

Now, even if other big companies have made giant billboards, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are continually monitoring every single prospective customer.

Using search engine ads is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)

Until next week, happy internet campaigning...


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Multi-level marketing | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings |
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