Envision That "Ready-to-buy" Multilevel marketing Prospects Wore Brilliant Green T-shirts?

Envision That "Ready-to-buy" Multilevel marketing Prospects Wore Brilliant Green T-shirts?

As a consultant to this industry, I've often had the enjoyment of acting as a consultant directly or indirectly with Multilevel Marketing professionals. Despite my many published articles, tips and eBooks on the subject, I still from time-to-time get individuals that say, "promoting your stuff through pay per click might be good, but I'm not convinced it's for my multilevel product or service."

Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "concept" of promoting your stuff through pay per click is still not understood. Maybe an analogy will help.

How fun it would be if you could camp out at the front door of a Kmart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Green shirts proclaiming what they were at the store looking for. And what if they knew to go straight to you rather than wander the store aimlessly looking?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with interested site visitors immediately, the second they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have an unlimited number of college students at the door of every shopping mall in the country. What's more, you'd have to pay them only if they got customers and began selling them your multilevel product or service.

Now, even if your competition has posted huge advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively interacting with every single potential shopper.

Managing a pay-per-click ad campaign is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

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Multilevel marketing | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | multilevel product
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