Multilevel marketing? Do customers really know what you're all about?

Multilevel marketing? Do customers really know what you're all about?

Have you ever thought about the public's perception of what you do?

Multilevel marketing

Perhaps your product or service is not widely known by consumers, but your method of marketing (Multilevel marketing) may be known. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you offer, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

Do you assume people visiting your web page have already learned this about Multilevel marketing?

That's an often overlooked part in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the multilevel product or service you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any customer acquisition approach, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Pay per click tips for this week:

So as promised, below you'll find this weeks installment of search engine tips...

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

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