Envision That "Ready-to-buy" Multilevel marketing Prospects Wore Brilliant Green T-shirts?

Envision That "Ready-to-buy" Multilevel marketing Prospects Wore Brilliant Green T-shirts?

As a consultant to this industry, I've often had the enjoyment of acting as a consultant directly or indirectly with Multilevel Marketing professionals. Despite my many published articles, tips and eBooks on the subject, I still from time-to-time get individuals that say, "promoting your stuff through pay per click might be good, but I'm not convinced it's for my multilevel product or service."

Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "concept" of promoting your stuff through pay per click is still not understood. Maybe an analogy will help.

How fun it would be if you could camp out at the front door of a Kmart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Green shirts proclaiming what they were at the store looking for. And what if they knew to go straight to you rather than wander the store aimlessly looking?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with interested site visitors immediately, the second they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have an unlimited number of college students at the door of every shopping mall in the country. What's more, you'd have to pay them only if they got customers and began selling them your multilevel product or service.

Now, even if your competition has posted huge advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively interacting with every single potential shopper.

Managing a pay-per-click ad campaign is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

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Multilevel marketing | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | multilevel product
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Multilevel marketing, Is It a Good Fit For Mompreneurs?

Multilevel marketing, Is It a Good Fit For Mompreneurs?

Source: Direct Sales Association

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Even without a calculator, I can figure the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It was only a matter of time before a new term has appeared on our horizon known as Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like National Public Radio; their mompreneurs online website draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these at-home business women share certain secrets for success on the wild, wild web. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.

Maybe you think Multilevel marketing is a wonderful place for moms? Maybe you're hoping to attract at home mompreneurs to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, "at home" business moms are an important niche and your search engine marketing strategies can target these moms. Moms are both a consumer and a business force to be admired and respected.

Maybe your multilevel product or service will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

PPC Tips list continued from previous weeks:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Making Yourself (or Your Business) Attractive to Mompreneurs

Here's one way you can be appealing and compelling in reaching out to at home mompreneurs:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

For additional marketing help visit:
Internet Marketing Tips for Multilevel marketing

Check back next week for the next in this series of pay per click marketing tips...


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Can your multilevel product or service be promoted by Sponsored Ads or AdWords

Can your multilevel product or service be promoted by Sponsored Ads or AdWords

Perhaps your product or service is not widely known by consumers, but your method of marketing (Multilevel marketing) may be known. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you offer, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

As A Multilevel Marketing professional you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.

Can your multilevel product or service be sold by Sponsored Ads or AdWords or not? This is question number one, right? But equally important, can you implement a search engine campaign that generates more profits and results than expense?

Guess what, the answer is: "definitely yes."

Pay per click tips for this week:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


Check back next week for the next in this series of pay per click marketing tips...


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Multilevel marketing | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | multilevel product

Flash Pay-per-click Tutorials for Multilevel marketing.

Flash Pay-per-click Tutorials for Multilevel marketing.

When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo and Google. It's a good idea to start your PPC traffic generation strategy with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A suggested approach is to begin viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Start your exploration below, you'll find others at Google and Yahoo:

Yahoo Sponsored Search: Flash Introduction
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Learn advantages of Yahoo's PPC program.

Keyword Matching Options with Google AdWords
https://services.google.com/marketing/stats/tutorial_redirect

Improve your AdWords targeting and cut down on 'lookie-lou' clicks.

Understanding PPC Conversion Tracking
http://services.google.com/marketing/links/cvt_tutorial
Learn which pay per click ads work and which do not.

Let's compare how Yahoo and Google handle keyword bidding:

Yahoo Ad Sponsoring Rules (bidding)

• Yahoo adjusts your bid to 1 cent over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

Google Ad Bidding Policy

• Believe it or not, Google never reveals what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

NEWS: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Google's New Rule

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

More Pay Per Click Marketing Tips Below:

Pay-per-click advertising tips for the Multilevel Marketing professional continue below:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Until next week, happy PPC campaigning...


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Multilevel marketing | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Multilevel marketing? Do customers really know what you're all about?

Multilevel marketing? Do customers really know what you're all about?

Have you ever thought about the public's perception of what you do?

Multilevel marketing

Perhaps your product or service is not widely known by consumers, but your method of marketing (Multilevel marketing) may be known. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If a customer likes what you offer, they will naturally want to recommend it to others and it is at that time (no sooner) that your marketing approach becomes relevant.

Do you assume people visiting your web page have already learned this about Multilevel marketing?

That's an often overlooked part in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the multilevel product or service you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any customer acquisition approach, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Pay per click tips for this week:

So as promised, below you'll find this weeks installment of search engine tips...

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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Multilevel marketing | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

Throw on your "Google Trotters" and race over to see "FadSense."

Throw on your "Google Trotters" and race over to see "FadSense."

"Google Trotters?" Yes, tennis shoes from Google with geo referenced google ads. Hard to believe huh?

Is this the future? Google FadSense™

As A Multilevel Marketing professional, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Multilevel marketing" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Much of it boils down to learning a few key things:

• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to track your traffic, results, and advertising ROI (return on investment).
• How to write effective ads.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.
• How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Multilevel marketing...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Check back over my last four blog posts for the first, second, third and fourth sets in this series of PPC search engine tips.


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Multilevel marketing | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

After 118 years of keywords and clicks, Google Inc. Closed Its Doors,,,

After 118 years of keywords and clicks, Google Inc. Closed Its Doors,,,

What started as a search engine using a unique approach to link analysis (initially called BackRub) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

As Google co-founder Larry Page puts it, "Never settle for the best, the perfect search engine, would understand exactly what you mean and give back exactly what you want."

It Happened Today...

One of the strange things about Woolworth's announcement that it was closing its doors after 118 years, was that many of the calls to Woolworth's corporate headquarters afterward urging the company to keep the stores open were from people worried about what would become of all the fish sold in the Woolworth's store pet departments. Does anyone know what really happened to those fish on this day in 1997?

Could this happen to Google? Well, yes. If the thought of Bill Gates over throwing Google interests you, read this Fortune Magazine article: Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005)

Good news for the Multilevel Marketing professional

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

When it comes to delivering a cost-effective way to bag customers, Web search ads appear to trump other methods. According to Piper Jaffray, the cost to acquire a customer is about $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Data for television was not included. Where would you put your ad money?

Jeffrey Herzog, chairman and chief executive of iCrossing says, "When someone conducts a search, only two things can happen. They'll either find your business or a competitor's business. Game over"

Are there dangers or flaws in search advertising?

• According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
• Certain campaigns fail because they are ill-conceived or unsuited to the medium.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

PPC Tips:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check there for more ideas.


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Multilevel marketing | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising